Tech savvy merchants are always trying to keep up with emerging digital platforms so they can reach new consumers and give their existing customers the best possible experience.
But what if you lose customers when it comes time to close the actual sale?
That’s the reality when you make shoppers fill out 14 different online fields to complete the purchase, explained Visa’s Chief Brand and Innovation Officer Chris Curtin during his keynote presentation at Etail West.
To combat the virtual parking lot of abandoned online shopping carts—and help boost sales for you—Visa Checkout has brought an easy, convenient online payment solution to more than 3 million people and counting.
Here were Curtin’s key takeaways regarding this payment technology and what it can do for your business:
- Visa wants to take away the frustration of the modern online shopper, which is filling out online forms.
- Visa Checkout takes the friction out of digital commerce by letting consumers store their shipping and payment information in a single account—so they don’t have to re-enter it every time they shop online.
- The average conversion rate for existing users making a purchase with Visa Checkout is 70%.
- As more merchants begin accepting Visa Checkout, Visa is working with them to develop co-branded promotions that are good for them and good for consumers. Recently, Visa welcomed Virgin America as its first airline partner.
Learn more about how Click to Pay can help you complete online sales, and boost customer satisfaction.