Support independent businesses

At Visa, we believe in the importance of supporting small independent businesses, as they are at the heart of our community. Behind every store front or online shop is somebody’s dream and even a family’s tradition. They’re counting on us to get behind them. This is not just a sale to them, it’s much, much more.

Shopping at independent businesses is about keeping a whole community going. By making a small choice, you can make a big difference.

When you shop with an independent business, it multiplies to support your community - where you shop matters.

Meet some of our most loved independent businesses

These are just some of the businesses who are going that little bit further for their customers and community - with a warm welcome, friendly service, and easy card payments…

Support your local community

Small businesses are doing everything they can to stay open for their customers. But it’s about more than a sign in the window. It’s about keeping a whole community going. We’re reminding shoppers how much their support means to local businesses and how they can uplift the stores that are always there for them.

Read about supporting local

Get help for your business

Visa is supporting independent businesses in being their best today and even bigger in the future. Get the tools and resources you need to get online, stay in touch with your regulars, and attract new customers. We’re helping businesses develop their digital skills, build their online presence, and go further in accepting digital payments.

Get tools and advice for your small business

Join the conversation

There are many ways you can help get involved on our social channels - follow the action, pledge your support and join-in the conversation.

#WhereYouShopMatters