What are social customers like?
They will often take a lead from others when forming their opinions. And being sociable by nature, they enjoy the sense of belonging that comes from interacting with likeminded people, fellow consumers or brands with whom they have a connection or affiliation.
Social customers love hearing the opinions and reviews of others before and after they buy. And as they’ll talk to anyone, you never know when they’ll recommend your products or services. But be warned - if they are unhappy or dissatisfied, they will also share that with the world.
See our top business tips on getting your customers talking: