i Red C U&A Report 2019
https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/homeinternetandsocialmediausage/datasets/internetaccesshouseholdsandindividualsreferencetables
ii Statista: https://www.statista.com/statistics/532015/sharing-newsbrand-stories-on-facebook-by-time-of-day-uk/
References
Building your brand by getting smart on social
Getting your business online: learn from the masters
1 Red C U&A Report 2019
Why contactless payments can mean growth for your restaurant
i RedC Usage & Attitude Survey 2019
Treat yourself to a social strategy
1 RedC Usage & Attitude Survey 2019
Be search-engine savvy and grow your business
1 Advanced Web Ranking, June 2019 https://www.advancedwebranking.com/ctrstudy/
Five tips to help you turn mobile browsers into buyers
iPWC Ireland Retail Report 2019.
https://www.pwc.ie/publications/2019/irish-retail-consumer-report-investing-in-experience.pdf
Top tips for maintaining a website and engaging consumers online
1 https://www.statista.com/topics/4106/social-media-usage-in-europe/, published February 8th 2018
Turn browsers into buyers with a website makeover
Online marketplaces: when setting up next to your competitors makes sense for your business
Making the most of your marketplace presence
How digital accounting software can help you get paid faster and reduce admin
1 https://www.cbinsights.com/research/startup-failure-reasons-top/, Published 2nd February 2018
4 WAYS TO REDUCE COSTS
1. Take Care of Current Customers
https://blog.capterra.com/free-and-open-source-crm/
https://www.invespcro.com/blog/customer-acquisition-retention/
2. Demo an Online Billing Service
https://www.xero.com/uk/resources/small-business-guides/invoicing/online-invoicing-benefits/
https://www.paypal.com/uk/home
3. Use a Web Builder Not a Web Developer
HOW TO GET FOUND ONLINE
1. Who are your customers?
2. What might you need before you start?
3. The social media opportunity
https://businessnewswales.com/uk-smes-are-more-confident-than-ever-before-in-2018/
https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
4. Maintenance and reporting
Social media stat
https://www.marketingtechnews.net/news/2018/jan/04/only-60-uk-businesses-using-social-media/
Twitter stat
https://www.marketingtechnews.net/news/2018/jan/04/only-60-uk-businesses-using-social-media/ from turnerlittle
Facebook stats
https://newsroom.fb.com/company-info/
Smart Insights
https://www.smartinsights.com/social-media-marketing/social-media-marketing-trends-2018/
Social media brand messaging
HOW TO MARKET YOUR BUSINESS
1. Marketing - your business's fingerprint
http://uk.businessinsider.com/shoppers-expect-more-personalization-2017-10
2. Getting your online presence fit for purpose
https://www.fipp.com/news/insightnews/chart-of-the-week-marketing-b2c-b2b
3. The power of advertising
https://ads.google.com/intl/en_uk/home/
https://www.google.com/intl/en_uk/business/
4. Email marketing
https://www.shortstack.com/blog/best-ways-to-collect-email-addresses/
Marketing tactic 2018
https://www.omnicoreagency.com/digital-marketing-statistics-2018/
Mobile users stat
https://www.omnicoreagency.com/digital-marketing-statistics-2018/
SMB blog stat
https://growonlinemarketing.co.uk/12-local-marketing-stats-that-will-blow-your-socks-off/
Social media stat
https://www.hubspot.com/marketing-statistics
Visual stat
HOW TO: SELL ONLINE
PWC Ireland Retail Report 2019.
https://www.pwc.ie/publications/2019/irish-retail-consumer-report-investing-in-experience.pdf
HOW CARD PAYMENTS CAN HELP
1. The Card-Payment Trend
BPFI 2019
https://www.bpfi.ie/publications/bpfi-payments-monitor/
2. Is it Worth it?
https://www.fsb.org.uk/resources/the-benefits-of-using-card-payment-terminals
https://smallbusiness.chron.com/advantages-debit-card-payments-businesses-1885.html
https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-accepting-payment-cards-sales
3. Where Do I Start?
YOUR GUIDE TO CLOUD ACCOUNTING
What is the Cloud?
https://www.xero.com/blog/2014/05/cloud-adoption-among-uk-accounting-firms/ (from 4 years ago)
Government Regulations
GET YOUR BUSINESS REVIEWED ONLINE
HOW TO CREATE A WEBSITE
PWC Ireland Retail Report 2019
https://www.pwc.ie/publications/2019/irish-retail-consumer-report-investing-in-experience.pdf