References

ⁱ Red C U&A Report 2019
https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/homeinternetandsocialmediausage/datasets/internetaccesshouseholdsandindividualsreferencetables
ⁱⁱ Statista: https://www.statista.com/statistics/532015/sharing-newsbrand-stories-on-facebook-by-time-of-day-uk/

¹ Red C U&A Report 2019

ⁱ RedC Usage & Attitude Survey 2019

¹ RedC Usage & Attitude Survey 2019

¹ Advanced Web Ranking, June 2019 https://www.advancedwebranking.com/ctrstudy/

ⁱPWC Ireland Retail Report 2019.
https://www.pwc.ie/publications/2019/irish-retail-consumer-report-investing-in-experience.pdf

¹ https://www.statista.com/topics/4106/social-media-usage-in-europe/, published February 8th 2018

¹ https://blog.salecycle.com/featured/10-fascinating-stats-cart-abandonment/

² Statista, 2018 https://www.statista.com/chart/14012/features-making-a-great-online-shopping-experience/

¹ https://www.cbinsights.com/research/startup-failure-reasons-top/, Published 2nd February 2018

1. Take Care of Current Customers

https://blog.capterra.com/free-and-open-source-crm/

https://www.forbes.com/sites/larrymyler/2016/06/08/acquiring-new-customers-is-important-but-retaining-them-accelerates-profitable-growth/#63d51a556671

https://www.invespcro.com/blog/customer-acquisition-retention/

2. Demo an Online Billing Service

https://www.xero.com/uk/resources/small-business-guides/invoicing/online-invoicing-benefits/

https://www.izettle.com/gb

https://sumup.co.uk/

https://www.paypal.com/uk/home

3. Use a Web Builder Not a Web Developer

https://wordpress.com

https://www.squarespace.com

1. Who are your customers?

2. What might you need before you start?

3. The social media opportunity

https://businessnewswales.com/uk-smes-are-more-confident-than-ever-before-in-2018/

https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

4. Maintenance and reporting

https://sproutsocial.com

https://www.sotrender.com

https://hootsuite.com/en-gb/

Social media stat

https://www.marketingtechnews.net/news/2018/jan/04/only-60-uk-businesses-using-social-media/

Twitter stat

https://www.marketingtechnews.net/news/2018/jan/04/only-60-uk-businesses-using-social-media/ from turnerlittle

Facebook stats

https://newsroom.fb.com/company-info/

Smart Insights

https://www.smartinsights.com/social-media-marketing/social-media-marketing-trends-2018/

Social media brand messaging

https://sproutsocial.com/insights/data/q3-2016/

1. Marketing - your business's fingerprint

http://uk.businessinsider.com/shoppers-expect-more-personalization-2017-10

2. Getting your online presence fit for purpose

https://www.fipp.com/news/insightnews/chart-of-the-week-marketing-b2c-b2b

https://wordpress.com

https://www.squarespace.com

3. The power of advertising

https://ads.google.com/intl/en_uk/home/

https://www.google.com/intl/en_uk/business/

4. Email marketing

https://www.shortstack.com/blog/best-ways-to-collect-email-addresses/

Marketing tactic 2018

https://www.omnicoreagency.com/digital-marketing-statistics-2018/

Mobile users stat

https://www.omnicoreagency.com/digital-marketing-statistics-2018/

SMB blog stat

https://growonlinemarketing.co.uk/12-local-marketing-stats-that-will-blow-your-socks-off/

Social media stat

https://www.hubspot.com/marketing-statistics

Visual stat

https://www.hubspot.com/marketing-statistics

PWC Ireland Retail Report 2019.
https://www.pwc.ie/publications/2019/irish-retail-consumer-report-investing-in-experience.pdf

1. The Card-Payment Trend

BPFI 2019
https://www.bpfi.ie/publications/bpfi-payments-monitor/

2. Is it Worth it?

https://www.fsb.org.uk/resources/the-benefits-of-using-card-payment-terminals

https://smallbusiness.chron.com/advantages-debit-card-payments-businesses-1885.html

https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-accepting-payment-cards-sales

3. Where Do I Start?

https://www.pcicomplianceguide.org/faq/

What is the Cloud?

https://www.xero.com/blog/2014/05/cloud-adoption-among-uk-accounting-firms/ (from 4 years ago)

Government Regulations

https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html

PWC Ireland Retail Report 2019
https://www.pwc.ie/publications/2019/irish-retail-consumer-report-investing-in-experience.pdf