Today, Visa and Girl Scouts of the USA announced Visa’s support of the upcoming Digital Cookie 2.0 platform, the website girls can use to sell their cookies online. As the first national digital platform for the iconic Girl Scout Cookie Program, Digital Cookie strengthens and expands the way girls learn the essential 5 Skills of goal setting, decision making, money management, people skills and business ethics. We are focused on empowering girls to succeed in today’s digital world by helping them understand digital commerce, and the successful marketing skills required to reach customers not just in-person, but now online and mobile selling.
As a long-time member of the Girl Scouts Northern California Chapter Board of Directors, this initiative is near and dear to my heart. When next year’s cookie sale rolls around, Visa Checkout will be a payment option that Girl Scouts’ cookie buyers can use for easy and secure cookie purchases! I’m proud that we’ll be helping Girl Scouts all over the United States go beyond the booth – using our digital product, Visa Checkout, to take their cookie sales to the next level by making it simpler for cookie buyers to make transactions online and on mobile devices.
In addition to the product innovations that will power Digital Cookie, we’re also excited about the technology education feature of our collaboration, which is coming to life through an ongoing mentorship program. We began our mentorship program in July, with an interactive training session with Visa employees and a handful of Girl Scouts on web design, elevator pitch and target marketing. This week, a group from Girl Scouts of Northern California will serve as our “Social Media Ambassadors.” They’ll spend time with our in-house Social Media team to learn more about personal branding and online marketing, and then will shadow the team throughout the day. The girls will get first-hand demos of the latest payments technology, like Visa Checkout – all while creating their own social posts and sharing their experiences online!
Inspiring financial literacy and engaging in philanthropic efforts are core to Visa’s values, so we’re excited to officially kick-off our collaboration with Girl Scouts! Continue to look here for all the great things this collaboration will bring and make sure to follow and engage with @VisaNews!