How connected are U.S. consumers?
Visa and PYMNTS.com conducted a study in the United States asking smartphone users about their mobile use, preferences and spending habits. The result? Five mobile consumer personas were revealed: the smartphone-centric user owns simply a smartphone; the mainstream mobile user owns a smartphone plus a tablet or computer; the connected home user fits the mainstream mobile profile and also owns a connected device (voice-activated and smart appliances); the connected me user—the most popular among the 2500+ U.S. consumers surveyed—is also mainstream plus owns a wearable like a smart watch; and super connected makes up mainstream plus owns six or more connected devices.
More results showed that 83 percent of these smartphone users view their connected devices as a way to save time and reduce frustration when paying for things. Online spending is especially gaining traction in apparel, home furnishings and electronics categories.