Visa Checkout provides your customers a way to confidently pay on your eCommerce site and in your app. With Visa Checkout, enrolled users don’t have to fill out their credit card number or invoicing address, meaning they can checkout in as few as two fields.
Increase conversion
Visa Checkout's single sign-on makes it even easier for customers to check out, capturing sales that would otherwise be lost.
82% of enrolled Visa Checkout customers completed transactions from the shopping basket in 2017.1
In 2015, there were 48% more transactions with Visa Checkout buyers across all eCommerce sites regardless of checkout option used.2
Reducing the number of form fields during checkout can help eliminate a key reason for abandonment. An estimated 27% of shoppers feel the checkout process is too long and complicated.3 Visa Checkout enrolled users can checkout with as few as 2 form fields.
Expanding around the world
Visa Checkout momentum continues with launches in more markets, new enrolled users joining, additional issuers supporting Visa Checkout, and new merchants going live.
enrolled accounts around the world.
merchants around the world.
issuers supporting Visa Checkout.
Fraud management capabilities
Visa Checkout evaluates risk at every “stage” and creates a secure foundation for a seamless shopping experience.
These enhanced security capabilities contributed in Visa Checkout’s fraud volume as a percentage of sales being 63% lower and its fraud count as a percentage of transactions being 56% lower than non-Visa Checkout volume at top Visa Checkout merchants.4
Advanced tools, including device fingerprinting and step-up authentication, help reduce the risk of fraudulent transactions.
Visa Checkout uses Visa risk and authentication capabilities that evaluate risk at every stage and create a secure foundation for a seamless shopping experience.
1 Based on internal Visa product data derived from over 21+ million Visa Checkout accounts in 26 markets across desktop, tablet, and mobile web (native mobile app/SDK data not included) measuring purchases from over 300,000+ Visa Checkout merchants around the world for a six month period from Dec 2016-May 2017.
2 Source: comScore 2015 Visa Checkout study, commissioned by Visa. Based on data derived from the comScore research panel of one million US PC/laptop users measuring panellists’ purchases across all eCommerce domains comparing transactions among Visa Checkout buyers versus all buyers, June-Dec. 2015.
3 Source: Baymard Institute, eCommerce Usability: Checkout, Sept. 2016.
4 Source: Based on Visa Checkout and VisaNet data from July 2015 to June 2016. Visa analysis of representative Visa Checkout merchants and excludes certain merchants that report their payment transactions differently between Visa Checkout and VisaNet. Merchants included in the fraud analysis make up approximately 90% of total Visa Checkout payment volume.
Merchants can implement Visa Checkout directly
You can integrate with Visa Checkout directly through the Visa Developer Platform.
Implement Visa Checkout with a platform partner
Visa's ecommerce platform partners are available to help implement Visa Checkout.
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All it takes is a few HTML/javascript tags, minimal front-end changes, and no changes to existing gateway accounts.
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