Dublin, 22 February 2018: Visa (NYSE: V)today unveiled a new programme focused on giving consumers a better experience for any mode of travel, whether by air, rail or car. By engaging directly with airlines, transit operators, car manufacturers, rental companies, parking and fuel providers, Visa can help create innovative solutions that integrate new and emerging technologies into every kind of journey.
The Transportation Center of Excellence is a global service that brings together the power and scope of Visa’s programmes including the Visa Developer Platform, Visa Token Service, Visa Ready for Transit and Visa Global Transit Solutions with its global network of Innovation Centers and Studios.
Bill Gajda, SVP, Innovation and Strategic Partnerships at Visasaid, “Today’s consumers simply want get to their next destination quickly and easily – whether commuting to work or going on holiday. Unfortunately, purchasing tickets, paying for parking or filling up the car is often inconvenient, involving long lines, complicated ticketing machines and outdated transit systems. The Transportation Center of Excellence examines how new technologies can transform the consumer experience by using digital credentials to make it easier for travel and transportation providers to seamlessly integrate payments into the customer journey.”
IMPROVING THE JOURNEY
Building on Visa’s experience in working with transportation companies such as Transport for London and Uber, Visa’s Transportation Center of Excellence is designed to improve the consumer journey. As part of the new programme, Visa is hosting co-creation sessions at its Innovation Centre in London with its partners in transportation, banking, and retail - with the goal to remove friction in travel and create new and easier ways consumers can access and pay for transportation. Applying human-centred design, the programme incorporates new and emerging technologies to develop capabilities in key transportation sectors, including:
Gajda continued, “Visa has created a collaborative environment that enables developers to reimagine the consumer journey across any mode of transportation they take along with the building blocks to make that vision a reality. Through the Visa Developer Platform, they can select from a broad range of APIs (Application Programme Interfaces) and SDKs (Software Development Kits) to create the next generation of commerce applications.”
The programme is led out of the London Innovation Center and is open to companies from across the globe. Any company interested in more information should contact the Visa transportation team at email@example.com.