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Visa launches “AIB Everyday Rewards” – a rewards programme for AIB cardholders


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Visa has announced the launch of “AIB Everyday Rewards” offering AIB cardholders cashback from some of Ireland’s favourite shopping brands.

“AIB Everyday Rewards” is powered by Visa’s Card Linked Offers which uses transactional data to serve customers attractive, relevant and simple cashback offers. In order to join the programme, AIB customers simply need to register their AIB Visa debit or credit cards on the AIB Everyday Rewards portal. Customers can register up to five AIB cards, giving them flexibility and choice to match their spending habits when redeeming offers.

“AIB Everyday Rewards” allows AIB to give added value to their customers by providing access to great deals. Customers don’t have to worry about printing vouchers or entering codes to take advantage of the offers. Once they have made a purchase through the programme with their registered Visa card, they will automatically receive cashback into their Visa account, typically within five working days. New offers will be made available to customers every week from a wide range of retailers. Some of our launch partners include: Lidl, Topaz, Boots, H&M, Easons, Butlers Chocolate Café, Elverys Sports, Parking Tag, Apache Pizza and Enterprise Rent a Car.

Retailers participating in the Visa Card Linked Offers programme not only have the opportunity to attract new and lapsed customers, but are also able to reward loyal customers. The benefit for retailers is that unlike other digital advertising channels, Visa provides them the ability to link a very specific offer to a specific consumer and the retailer only pays when a sale is made.

Philip Konopik, Country Manager, Ireland, Visa said:

“We are delighted to launch Visa Card Linked Offers programme with AIB in the Irish market. With Visa cards accounting for more than €1 in every €3 of Irish consumer spending, our data and technology mean we are uniquely placed to give retailers and banks major benefits by delivering value added rewards to their customers based upon what they actually spend. The Visa Card Linked Offers programme is truly showcasing the power of Visa data and represents a fundamental shift for consumer rewards in Ireland.”

Brian Keating, AIB Group Propositions & Brands Director said:

“Our partnership with Visa for ‘AIB Everyday Rewards’ allows our customers a really simple and straightforward way to enjoy cashback rewards when they use their AIB Visa debit or credit card with a range of leading retailers in Ireland. We are really excited about this innovative programme and the benefits it will provide our customers”

Kurt Rosen, Board of Directors, Director of Administration, Lidl Ireland said:

“Lidl are delighted to participate in the "AIB Everyday Rewards" programme with AIB and to be part of rewarding customers who are doing their full shop in Lidl. We believe in offering customers more range and more value and with this simple cashback reward we believe it will encourage more and more people to use their Visa card in any of our 150 stores nationwide.”